Hold Up Displays, the Wisconsin-based manufacturer known for its American-made modular gun storage systems, has launched its latest innovation: the Patriot Wall. Scheduled to release on October 14, 2025, the Patriot Wall offers gun owners a 12-foot-wide, 6.5-foot-tall display constructed from high-strength aluminum extrusion with a nice, clean American flag finish.
The Patriot Wall is designed to be more than just storage—it is a centerpiece that combines organization with visual impact. The modular slatwall system allows gun owners to expand and adapt their setup over time. As collections grow, additional panels can be added seamlessly to increase the footprint of the display. The slatwall rail system enables owners to reposition racks and mounts as needed, ensuring that rifles, shotguns, pistols, and accessories can fit in a highly customizable layout.
Each aluminum panel is powder-coated for durability and engineered to support heavy firearms and gear without warping or failure. According to Hold Up Displays, their extruded aluminum slatwall is the strongest in the world, built to withstand years of repeated use.
What sets the Patriot Wall apart is its full American flag design. Beyond function, it’s meant as a statement piece for those who want their gun room to reflect both their passion for firearms and their pride in country. Whether installed in a dedicated gun vault, training room, or personal range setup, the wall serves both practical and symbolic purposes.
Veterans Day Promotion
Timed with its launch, Hold Up Displays has announced a Veterans Day give-back program tied to the Patriot Wall. Between October 14 and November 11, $776 from every Patriot Wall purchased will be donated to the La Crosse Veterans’ Service Commission. According to company president Travis Thieman, the initiative reflects the company’s commitment beyond products.
“As much as our guns and our gun walls are important to us, at the end of the day, we care about people,” said Thieman. “We care about you as a customer, our employees, and this great country that we’re all living in together.”
Specifications
- Dimensions: 12 feet wide, 6.5 feet tall
- Construction: High-strength, American-made extruded aluminum
- Finish: Durable powder coat
- Modular design: Expandable with additional panels
- Mounting: Slatwall rail system with repositionable racks/mounts
- Pattern: Full American flag design
The Patriot Wall will officially be available on October 14, 2025. Purchasers during the Veterans Day promotion window will contribute directly to supporting U.S. veterans, with $776 donated for each wall sold. Additional system information, pricing, and purchasing options can be found at holdupdisplays.com or by following Hold Up Displays across their social media channels.
With its rugged construction, modular design, and patriotic centerpiece aesthetic, the Hold Up Displays Patriot Wall is more than just a gun storage system—it’s a display built to last a lifetime. For enthusiasts looking for a functional yet symbolic upgrade to their collection space, the Patriot Wall offers both performance and presence, all while giving back to America’s veterans.
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